Website SEO Migration Services That Protect Your SEO & Drive Growth

Every website migration is an SEO migration. Whether you're changing platforms, redesigning your site, or moving to a new domain, your search engine rankings are on the line. A single misstep can undo years of SEO progress, causing a catastrophic drop in traffic and revenue.

At anchor.team, we are an SEO migration service first and foremost. We specialize in the technical, strategic, and meticulous process of moving a website while protecting-and often improving-its hard-earned search visibility. We provide a predictable, secure, and transparent website migration service built around one core principle: safeguarding your organic traffic.

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Many agencies focus on vanity metrics like rankings and traffic, ignoring the financial reality of your business. But what if your SEO strategy is burning through capital instead of generating real results?We take a different approach—one that prioritizes financial sustainability and business growth.

📈 SEO Ranking & Traffic Protection

We implement a meticulous SEO migration strategy, including 301 redirects and comprehensive audits, to safeguard your hard-earned search rankings and organic traffic.
Before we begin, we conduct a detailed SEO audit to identify your most critical pages and keywords. We then create a precise 301 redirect map, which tells Google exactly where to transfer all your existing link equity. After the migration, we actively monitor your traffic and rankings to ensure your online visibility is fully secure and stable.

🔒 Zero Data Loss Commitment

Your data integrity is paramount. We ensure every piece of content, every user record, and every setting is securely transferred without loss or corruption.
We employ a multi-step data verification process, starting with the creation of full, secure backups of your data. Every element—from blog posts and customer records to order histories—is transferred and then verified for integrity. Through a combination of automated scripts and manual checks, we ensure that 100% of your information arrives at its new destination intact.

⚡ Minimal to Zero Downtime

Our strategic planning and execution minimize disruption. We aim for a seamless cutover, often achieving zero downtime for your visitors and operations.
We perform all major preparatory work and data transfers on a closed staging environment. This allows your current site to operate normally without any disruption throughout the project. The final cutover to the new site is scheduled during your lowest traffic hours and executed swiftly to be virtually unnoticeable to your users.

🎯 On-Time & On-Budget Project Delivery

We provide clear timelines and transparent pricing upfront, sticking to our commitments to deliver your migration project efficiently and within your budget.
At the start of our partnership, you receive a detailed project timeline with clearly defined stages and deadlines. Your dedicated project manager keeps you constantly informed of our progress and ensures everything stays on track. Our quote is final—we won't surprise you with any hidden fees, guaranteeing complete financial predictability from start to finish.
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Our Comprehensive Website Migration Services

Rebranding or Domain Change

Changing your brand and domain is the highest-stakes migration. We manage the entire process to transfer your old domain's authority and trust to the new brand, ensuring a seamless transition for both users and search engines.

Platform Change

Moving your CMS from one platform to another, like WordPress to Shopify, is highly technical. We manage the entire CMS migration SEO process, meticulously mapping content and URLs to ensure your search rankings remain stable and no data is lost.

Site Redesign

A new website design often involves deep changes to your site's structure and code. We treat your redesign and relaunch as a full SEO migration, guaranteeing your beautiful new site launches with all its existing SEO value intact.

Website Redesign & Relaunch Migration

Even small changes to your URL structure, like altering categories, can have a massive negative impact on SEO. We create a comprehensive 301 redirect map to ensure every old URL points correctly to its new version, preserving your link equity.

Merging Websites

When acquiring a business or consolidating brands, you need to merge multiple websites into one. Our strategic process consolidates the SEO authority from all properties into the new primary domain, preventing traffic loss and maximizing the new site’s power.

Site Splitting

When spinning off a product line or business unit into its own new website, a careful migration is needed. We ensure both the original and the new site maintain their distinct organic visibility without cannibalizing each other's traffic.

Restructuring E-commerce Sites

Updating product categories, filters, or faceted navigation can create thousands of new URLs and SEO issues. We manage these complex restructures to improve user experience while ensuring search engines can easily understand and index your products.

International Expansion

Expanding into new global markets requires careful technical setup. We manage the implementation of hreflang tags and other international SEO best practices to ensure search engines show the right content to the right audience in the right location.

Performance Issues

If your site is slow or on outdated hosting, your rankings are suffering. We manage the server migration to a faster, more modern infrastructure, treating it as a technical SEO project focused on improving your Core Web Vitals and user experience.

Moving to HTTPS

Transitioning from HTTP to secure HTTPS is a fundamental migration. We ensure it's done correctly with site-wide 301 redirects, preventing duplicate content issues and seamlessly transferring all SEO value to the secure version of your site.

Penalty Recovery

In some cases, recovering from a severe Google penalty requires a fresh start. A carefully planned SEO migration to a new domain or structure can be a key part of the recovery strategy, leaving behind toxic signals while preserving your valuable content.

Our Proven SEO-Safe Migration Process

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01

Discovery & SEO Audit

We start with a deep dive into your current site's architecture, content, and SEO performance to understand every detail.

02

Strategic Migration Planning & Checklist Creation

Based on the audit, we craft a detailed, custom migration plan, including a comprehensive checklist to ensure nothing is missed.

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03

Staging Environment Setup & Content Migration

We build and test your new site in a secure staging environment, meticulously transferring all content and data.

04

Rigorous Pre-Launch Testing & Quality Assurance

We execute the migration with precision, activating the new site, setting up redirects, and performing immediate post-launch checks.

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05

The Go-Live Sequence

Our team continuously monitors your site's performance, traffic, and rankings, making adjustments as needed to ensure long-term success.

06

Post-Launch Monitoring & Performance Analysis

Our team continuously monitors your site's performance, traffic, and rankings, making adjustments as needed to ensure long-term success.

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Real Results: Our Client Success Stories

"Anchor Team made our complex
e-commerce migration feel effortless. We had zero downtime and actually saw a bump in traffic after the move!"

James H-
Operations Lead
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"Our biggest fear was losing SEO. Anchor Team not only protected our rankings but improved site speed significantly. Highly recommend!"

Amanda S-
Operations Lead
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"Professional, transparent, and incredibly efficient. They handled our Drupal to WordPress migration flawlessly, on time and on budget."
Emma W-
Product Manager
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Plan your seamless SEO Migration

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⚪️ Fill out the form with your project details, and we’ll get in touch to schedule your consultation.

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Find the Answers You Need

What's the difference between a 'website migration' and an 'SEO migration'?

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A 'website migration' is the technical process of moving site files and data. An **'SEO migration'** is a specialized process that includes the technical migration but puts the preservation and improvement of search engine rankings as the top priority. At Anchor Team, we believe every website migration must be treated as an SEO migration to be successful.

What is the price of a site migration?

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Every migration is different, so the price of a site migration is always determined individually. The cost depends on the size of the site (number of pages), the complexity of its structure, the technology platform, and the scope of additional optimization work. Contact us, and we will prepare a quote tailored to your project.

What does the process of mapping several thousand URLs look like?
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For mapping large sites, we use advanced tools (crawlers, such as Screaming Frog) and proprietary scripts that allow us to automate the process and ensure 100% coverage. Each old URL is precisely mapped to its new equivalent.

What access do you need to carry out the migration?
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For a smooth process, we will need administrative access to: hosting (FTP/SSH), the domain management panel, the CMS, and analytics platforms (Google Analytics, Google Search Console). The security of your data is our priority.

Will my site be unavailable during the migration?
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We plan the deployment to minimize site downtime to an absolute minimum (usually a few to several minutes). The switch-over process is most often carried out during night hours or during times of lowest traffic on the site, to avoid disrupting your business operations.

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